Search Engine Marketing

 

More than 80% of all website traffic comes from major search engines and directories.

 

Search Engine Optimization (SEO) can improve a website's ranking on search engines. By utilizing techniques that search engines use to rank a page, a search engine optimization company can make your website appear within the first couple of pages of a search engine's listings for relevant keywords.

 

Search engine optimization combines analytics, best practice techniques, creativity, research and ongoing changes to a website in order to achieve the highest rankings in the major search engines. Google, Yahoo!, and MSN all use different ranking criteria. A good SEO company can make your site friendly to all of these search engines.


The Search Engine Marketing campaign is geared directly to your website. It is the campaign where we do what needs to be done to get you ranked as high as possible for your target market. This campaign includes ALL of the below services and other things not mentioned such as a website redesign & adjustments, creation of content driven pages, manual submission, blog or content development and more if needed.

Site Analysis & Optimization

  • Complete website analysis by our SEO Specialist for improving code and content.
  • Developing optimized meta tags for your target market.
  • Evaluation of competitors websites, navigation structure, & keywords.


Keyword Research & Development

  • Selecting the best possible keywords for your website for maximum exposure.
  • Review and study of competitors keywords.
  • Implementation of keywords and phrases throughout the pages and meta-tags.


Development of Search Engine Friendly Pages

  • Creation of highly optimized pages for higher ranking.
  • Manual & Paid submission of optimized pages for higher visibility.
  • Re-optimization of optimized pages at regular intervals.


Submission to the Search Engines

  • Hand Submission to major search engines.
  • Properly placed website in a specific category for each search engine & directory.
  • Multiple URL Submission to major search engines and directories.
  • Consistent submission reports.
  • Consistent link popularity reports.
  • Hand submission to Dmoz, Yahoo & Google for optimal indexing.
  • Re-submission of any pages that have been dropped.


Integrating Web 2.0 Marketing Strategies & More

  • Create powerful contextual links through blogs
  • Submit & develop articles & press releases for various online news publications and RSS feeds
  • Integrate link baiting methods where people are hooked on linking your website.
  • Create a powerful social media profile through various social media websites like MySpace, Facebook, YouTube, Flickr, and others.
  • Development & management of a targeted Pay-Per-Click campaign


Reporting, Monitoring, & Maintenance

  • Ranking report every month.
  • Paid Submission reports.
  • In-depth Traffic / Log report every month
  • Evaluation of server file logs for search engine activity.
  • Weekly and monthly management of all the above actions.
  • Monitor your positions for & resubmitting for ongoing promotion.
  • Readjusting dropped rankings and keeping you informed via regular reports.

 

If you have any questions or comment, please give us a call at 954-607-1525 or contact us online. We look forward to working with you.
 

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